CRM Tools: Make the Right Choice

This list of best open source CRM tools with diverse USPs is designed to help you choose the most suitable one for your business.

- Jitendra Bhojwani

Customer management is a top priority for businesses since it helps them build a strong reputation in the market for their brand. Along with building a loyal community of customers, it also helps in increasing conversions, getting repeat orders, and upselling.

Customer relationship management (CRM) tools are purpose-specific digital tools for managing all key customer-related tasks, right from initiating communications and sending proposals, to managing leads, analysing a product’s life cycle, and maintaining records for developing the most relevant marketing and sales strategies.

Businesses, especially startups and small enterprises, can gain immense benefits by adding these tools to their IT stack. However, the price tag may act as a barrier for such budget-conscious businesses. While there are free CRMs available in the industry, they are generally riddled with issues like questionable performance, instability, lack of integration, and very limited features. It can be challenging to find free or affordable CRMs that assure real-life business benefits. You can solve this challenge by opting for an open source CRM that is free, easy to work with, scalable, and supports seamless integration with your present technology stack. To make the choice easier for you, here is a list of best open source CRMs with diverse USPs. Depending upon your business, industry, and customer management needs you can pick the most relevant tool.

SuiteCRM

Loaded with rich features, SuiteCRM is designed to help beginners come on board with a minimum learning curve.