Establishing Integrated Coconut Industries as a Marketing Approach for Trading Diversified Coconut By-Products in India

Coconut is a multipurpose crop grown worldwide and is refereed as “Kalpavriksha” because it provides more useful and diverse products.

- Panoth Abhirami, N Venkatachalapathy*

Introduction

Indonesia, Philippines and India are the major coconut contributing countries which accounts around three fourth of the global production. The export of coconut includes the main form coconut, copra and other processed derivatives. Coconut is regarded as a nutritious food; there is a significant desire for the industry to migrate towards different value added products. In order to enhance agricultural production, marketing is essential. Finding the most effective marketing avenue is therefore essential to maximising marketing expenses and returns and ensuring manufacturers receive reasonable rates. By adopting the integrated coconut industry, it is possible to increase the added value of coconut. It is a sector that employs a specific coconut processing technique by combining the production of coir, processing of coconut meat, shell, and coconut water into a single sector. When used on a wide scale for business, commodities must be developed, packaged, and supplied to the public in a way that satisfies customer needs.

Identification of diversified coconut product basket

Coconut trees found in every nook and corner in the South Indian States has very long history and are intertwined with the life style of common people. The financial success of a coconut farmer is influenced by several factors, including the extent of diverse products produced, the efficient use of products and byproducts, the value placed on on-farm integration, and the successful disposal of waste. Complete utilization of a fruit can bring tremendous market opportunities for its byproducts.

Significance of coconut agroindustry