#influencex 24 AWARDS CLASS OF 2024 - MEET THE WINNERS!

India’s top influencers are redefining the digital landscape, using their platforms to inspire, entertain, and shape opinions across various fields. From fashion and fitness to technology and social causes, these trailblazers have garnered massive followings, leveraging their unique voices to create engaging, impactful content. In these interviews, we dive into their journeys, creative processes, and insights on maintaining relevance in the fast-evolving world of social media.

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Winner

Breakthrough Artist of the year

BHUVAN BAM

FOLLOWERS 20M

ex: What profession were you in before you started creating content, and when did you decide to take the plunge?

I used to perform as a musician and singer at a local restaurant in Delhi, and honestly, content creation wasn't even on my mind back then. It all started unexpectedly when I saw a news reporter covering a flood & felt completely insensitive. I decided to make a satirical video about it just for fun & posted it on my Facebook page. Though it got only around 15 views, it was enough to make me realize the impact content could have. That small moment opened my eyes to the power of storytelling, and from there, it's been a journey with no looking back.

ex: When you started content creation, did you ever think you'd grow so much?

Honestly, I never imagined this kind of growth. In fact, it's funny how things started - my content first started gaining traction in Pakistan, Bangladesh and Nepal. It wasn't until six months later, when my video "Valentine Hutiyapa" went viral in India, that things really took off. That video was a turning point; suddenly, people in India began recognizing me and my page. Since then, it's been an amazing journey, and I'm grateful for how far things have come.

ex: Any tips for budding creators? How is it different now than it was when you first started?

My biggest advice would be to always have your unique style. Trends will come and go, and yes, you can explore them, but your core content should always have your signature on it. Authenticity is what sets you apart. Patience is key. If you want to be in this game for the long, you've got to be patient and keep believing in your own voice.