Introducing Limitless: GLIDDEN Paint by PPG's 'Anything but Yellow' 2024 Color of the Year

PPG (ppgpaints.com) has announced GLIDDENⓇ paint by PPG's 2024 Color of the Year: Limitless (PPG1091-3), a fresh warm hue that holds both the power of a primary color and the essence of a neutral.

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This "anything but yellow" honey beige tone offers limitless applications consumers can use Limitless anywhere they'd like a neutral to create an updated, on-trend look, complementary to any design style.

Both the Glidden and PPG Paints brands by PPG chose Limitless - a modern neutral that is "anything but yellow" for their joint 2024 Color of the Year selection. The versatile, honey-beige hue can be used in multiple design aesthetics and spaces.

"We are entering a new era of explosive creativity and change. Consumers are using color in even more unconventional ways than ever before and they need a palette that offers versatility to work with both new and existing decor," said Ashley McCollum, PPG color expert, Glidden brand.