To get that ethereal look, the pop legend embraced a still-uncharted branch of generative artificial intelligence - the text-to-video tool. Type some words - say, "surreal cloud sunset" or "waterfall in the jungle at dawn" - and an instant video is made.
Following in the footsteps of AI chatbots and still image-generators, some AI video enthusiasts say the emerging technology could one day upend entertainment, enabling you to choose your own movie with customizable story lines and endings. But there's a long way to go before they can do that, and plenty of ethical pitfalls on the way.
For early adopters like Madonna, who's long pushed art's boundaries, it was more of an experiment. She nixed an earlier version of "La Isla Bonita" concert visuals that used more conventional computer graphics to evoke a tropical mood.
"We tried CGI. It looked pretty bland and cheesy and she didn't like it," said Sasha Kasiuha, content director for Madonna's Celebration Tour that continues through late April. "And then we decided to try Al!"
ChatGPT-maker OpenAl gave a glimpse of what sophisticated text-to-video technology might look like when the company recently showed off Sora, a new tool that's not yet publicly available. Madonna's team tried a different product from New York-based startup Runway, which helped pioneer the technology by releasing its first public text-to-video model last March. The company released a more advanced "Gen-2" version in June.
Runway CEO Cristóbal Valenzuela said while some see these tools as a "magical device that you type a word and somehow it conjures exactly what you had in your head," the most effective approaches are by creative professionals looking for an upgrade to the decades-old digital editing software they're already using.
هذه القصة مأخوذة من طبعة AppleMagazine #645 من AppleMagazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة AppleMagazine #645 من AppleMagazine.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
SENATORS URGE $32 BILLION IN EMERGENCY SPENDING ON AI AFTER FINISHING YEARLONG REVIEW
A bipartisan group of four senators led by Majority Leader Chuck Schumer is recommending that Congress spend at least $32 billion over the next three years to develop artificial intelligence and place safeguards around it, writing in a new report released Wednesday that the U.S. needs to “harness the opportunities and address the risks” of the quickly developing technology.
THE FIVE THINGS YOU NEED TO KNOW BEFORE BUYING YOUR FIRST USED TESLA
It's a good time to be in the market for a used Tesla. Tesla's significant price cuts over the past year on its new cars have caused the prices of used Teslas to drop significantly.
WAYMO IS LATEST COMPANY UNDER INVESTIGATION FOR AUTONOMOUS OR PARTIALLY AUTOMATED TECHNOLOGY
The U.S. government’s highway safety agency has opened another investigation of automated driving systems, this time into crashes involving Waymo’s self-driving vehicles.
YOUNG SOUTH KOREANS ARE INCREASINGLY DRAWN TO BUDDHISM VIA SOCIAL MEDIA-SAVVY INFLUENCERS
A South Korean deejay dressed as a Buddhist monk bounced up and down on stage while playing electronic music and shouting: \"This too shall pass!\"
ROKU WILL STREAM WEEKLY MLB GAME ON SUNDAYS.VIEWERS WON'T NEED ONE OF THE SERVICE'S DEVICES
Roku will carry Major League Baseball games on Sundays beginning this week, and viewers will be able to watch for free and not be required to use a Roku device, the streaming service announced Monday.
WILL AI REPLACE DOCTORS WHO READ X-RAYS, OR JUST MAKE THEM BETTER THAN EVER?
How good would an algorithm have to be to take over your job?
GM'S CRUISE TO START TESTING ROBOTAXIS IN PHOENIX AREA WITH HUMAN SAFETY DRIVERS ON BOARD
General Motors’ troubled Cruise autonomous vehicle unit said it will start testing robotaxis in Arizona this week with human safety drivers on board.
GOOGLE UNLEASHES AI IN SEARCH, RAISING HOPES FOR BETTER RESULTS AND FEARS ABOUT LESS WEB TRAFFIC
Google this week rolled out a retooled search engine that will frequently favor responses crafted by artificial intelligence over website links, a shift promising to quicken the quest for information while also potentially disrupting the flow of money-making internet traffic.
SMALL, WELL-BUILT CHINESE EV CALLED THE SEAGULL POSES A BIG THREAT TO THE US AUTO INDUSTRY
A tiny, low-priced electric car called the Seagull has American automakers and politicians trembling.
INTEL EXEC ON BRINGING ARTIFICIAL INTELLIGENCE INTO THE WORKPLACE
Artificial intelligence is just about everywhere you look these days — including the workplace.