FDA CHANGE USHERS IN CHEAPER, EASIER-TO-GET HEARING AIDS

It's now a lot easier and cheaper - for many hard-of-hearing Americans to get help.

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Hearing aids can now be sold without a prescription from a specialist. Over-the-counter, or OTC, hearing aids started hitting the market in October at prices that can be thousands of dollars lower than prescription hearing aids.

About 30 million people in the United States deal with hearing loss, according to the Food and Drug Administration. But only about 20% of those who could use a hearing aid seek help.

Here's a closer look:

WHO MIGHT BE HELPED

The FDA approved OTC hearing aids for adults with mild-to-moderate hearing loss. That can include people who have trouble hearing phone calls or who turn up the TV volume loud enough that others complain. 

It also can include people who have trouble understanding group conversations in noisy places.

OTC hearing aids aren't intended for people with deeper hearing loss, which may include those who have trouble hearing louder noises, like power tools and cars. They also aren't for people who lost their hearing suddenly or in just one ear, according to Sterling Sheffield, an audiologist who teaches at the University of Florida. Those people need to see a doctor.

HEARING TEST

Before over-the-counter, you usually needed to get your hearing tested and buy hearing aids from a specialist. That's no longer the case.

But it can be hard for people to gauge their own hearing. You can still opt to see a specialist just for that test, which is often covered by insurance, and then buy the aids on your own. Check your coverage before making an appointment.