COST FOR BASE F-150 LIGHTNING ELECTRIC VEHICLE FALLS BELOW $50,000 AS FORD CUTS PRICES SUBSTANTIALLY

The sticker price on Ford’s F-150 Lightning electric pickup is being lowered by thousands of dollars due to increased plant capacity, falling costs for battery raw materials and internal efforts to scale production by the Detroit automaker.

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Ford Motor Co. said this week that final upgrades at its Rouge Electric Vehicle Center in Michigan being completed now will lead to greater availability of a built-to-order truck as early as October at a manufacturer’s suggested retail price closer to initial Lightning pricing.

The updated MSRP for the Pro model, it’s lowest priced electric pickup, will be $49,995, down from $59,974. The Lariat 510A’s MSRP will decline to $69,995 from $76,974.