APPLE TO RETIRE ITUNES WISH LISTS, ENCOURAGES USERS TO TRANSFER SAVED TITLES

Apple is preparing to discontinue the longstanding iTunes Wish List feature, signaling another step in the gradual transition away from the legacy iTunes ecosystem toward unified media services centered on Apple TV and the broader Apple media platform.

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Customers who still maintain Wish Lists for movies and television shows have begun receiving notification emails advising them to transfer saved titles before the feature is permanently removed.

The company's message includes a detailed list of each user's stored selections, allowing customers to manually add those titles to their Apple TV watchlist, which will remain the primary location for tracking content across Apple's entertainment services.

A LEGACY FEATURE PHASED OUT AS APPLE MODERNIZES MEDIA SERVICES

The iTunes Wish List was originally introduced as a simple bookmarking tool that allowed users to keep track of films, TV episodes, and other media they intended to purchase or rent later. Over the years, however, Apple has shifted its entertainment strategy toward subscription-driven viewing models, streaming catalogs, and cross-device watchlists integrated into Apple TV, reducing the need for the older purchasing-focused bookmarking system.