THE NEXT GENERATION

Titleist rolls out the latest versions of three of their most successful golf balls.

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New and improved versions of the Titleist AVX, TrueFeel and Tour Soft will hit the stores soon, providing golfers with better performance from the premier golf ball manufacturer.

Relative to Pro V1, Pro V1x and Pro V1x Left Dash, the new AVX maintains its positioning as the lower flying, lower spinning and softer feeling performance option.

The new AVX builds upon its unique combination of distance and feel through advancements to every layer of the golf ball. The new high gradient, high speed core delivers longer tee-to-green distance and exceptionally soft feel. This is the same high gradient core technology found in Pro V1 and Pro V1x, which helps reduce long game spin without sacrificing greenside spin and control. “When we talk about the gradient of the core, we’re talking about stiffness as it radiates from the center of the core to the outermost layers of that core,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “With AVX’s core reformulated for a higher gradient, we’re able to give golfers more of that low spin and long distance with their long irons and hybrids, which is hugely important to the AVX player.”

A new thin, high-flex casing layer provides lower spin on long game shots, while the 346 quadrilateral dipyramid catenary dimple design allows for a more piercing ball flight; and the new softer urethane cover delivers softer feel and more greenside spin for excellent short game control.