Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. At a time when standard timepieces were pocket watches, which by their very nature always remain in the same position, he decided to develop a wristwatch capable of keeping up with the movements of its wearers and the vagaries of their increasingly active daily life.
In the early 20th century, wristwatches were imprecise, fragile and cumbersome, regarded more as jewellery than reliable timepieces. Hans Wilsdorf revolutionised watchmaking by overcoming three major challenges and turned wristwatches into instruments for everyday use.
The first was to be able to produce small movements as precise as marine chronometers, the absolute references of the period. The second was to develop a robust and waterproof case to protect the movements from dust, moisture, splashes and perspiration. And the third, to fit the watch with a self-winding system that offered the wearer greater convenience on a daily basis.
For Hans Wilsdorf, there was no doubt that his brand's superior watchmaking would benefit the wearer by guaranteeing the performance and reliability of every watch for as long as possible.
INTEGRATING ALL AREAS OF EXPERTISE
This desire to always push beyond the limits could not be achieved without the guarantee of total industrial independence. By integrating and developing all areas of watchmaking expertise, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand at the crossroads of pure tradition and state-of-the-art technology, and is expressed at its four production sites, all located in Switzerland.
PERFORMANCE UNDER PRESSURE
هذه القصة مأخوذة من طبعة September 2023 من Golf Asia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة September 2023 من Golf Asia.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 8500 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
PARTYING AT VIETNAM CENTRAL COAST
NOX Beach Club at Hoiana Resort Golf is poised to be Southeast Asia’s most spectacular gastronomical destination.
PERFORMANCE MOTORS TURNS 45
The authorised dealer of BMW celebrates its anniversary with transformation and expansion.
HIGH VOLTAGE CABRIO
McLaren unveils its first-ever high-performance hybrid convertible in the Artura Spider.
MUTUAL INSPIRATION
The new Mercedes-AMG G 63 Grand Edition” and IWC Schaffhausen Big Pilot’s Watch AMG G 63 reflects the epitome in luxury co-branding.
IT'S ALL IN THE WRIST
The Byrne Gyro Dial Golf is the ultimate companion for watch collectors with a passion for the game.
PLEASURES IN THE PENINSULA
The Mornington Peninsula in Victoria, Australia, is home to a treasure trove of great courses. Here are three you won't want to miss.
THAILAND SOCIAL
Tourism Authority of Thailand’s Social Golf 2024 in Sriracha brings out the best of golf in the region.
THE HUNT IS ON
Big names in golf will vie for honours at Foxhills Club Resort this August at the International Series England.
DAY FINDS LIGHT AT THE END OF LONG TUNNEL
Australian Jason Day turns his career around to winning ways again.
BATTLING RAHM
Rolex Testimonee and 87th Masters Tournament Champion Jon Rahm opens up on what it’s like claiming the coveted Green Jacket and being a 2023 Ryder Cup winner.