Professional excellence

Professional editorial photographer Ian Tennant explains why the Fujifilm X-H2 is the perfect camera for his line of work

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As a professional photographer, I specialise in media, PR, marketing and editorial photography. I can often find myself having to undertake a wide range of demanding photographic assignments. Therefore, having a camera that can handle a variety of subjects, that I feel confident in while using, and that is totally reliable, is absolutely paramount. It also needs to be capable of producing high-resolution images of supreme quality and clarity that really pop.

My commissions can cover everything from fast-moving action, such as motorsport, to a simple portrait of a CEO or a celebrity and everything in between. This equates to anything, anywhere at any time, day or night!

In the corporate arena, I specialise in creating inspiring images for businesses to use in their marketing and public relations campaigns. This can include capturing professional headshots, team portraits and covering media launches. This type of photography helps a company build a strong visual brand presence in producing images for their website, printed materials and social media.

My back story with Fujifilm cameras began when the firm launched its first X100 series camera back in February 2011. In fact, I have owned every model of the camera ever since, including the TikTok sensation, the now legendary X100V, which might just be the most successful camera ever made, thanks to the power of social media – right up to the current X10OVI.