Glitz & glam of the MODELING WORLD

With national ad spend expected to grow by 15.3 percent in 2030 to Rs.2.8 lakh crore, there's continuous demand for fashion, product and services models

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With consumer product, automobile, fashion, banking, telecom and e-commerce companies jacking up advertising and sales promotion budgets year after year, product/fashion modeling has transformed from a part-time pin money vocation into a full-time career choice. With national multimedia advertising expenditure expected to grow by 15.5 percent in 2016 to Rs.57,486 crore by 15.3 percent in 2030 to $32.3 billion (Rs 2.8 lakh crore), there's continuous demand for fashion, product and services models to launch and promote an array of brands as also creations and collections of fashion designers. Increasingly, a rising number of youth are gravitating towards fashion and product modeling to reap fame, and perhaps fortune.