Temporary VAT cut for attractions is introduced

A TEMPORARY VAT cut to reduce prices at family attractions such as zoos and theme parks as well as the cost of children’s cinema tickets and restaurant meals has come into effect.

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Chancellor Rachel Reeves announced the ‘Great British Summer Savings’ measure – which began on Thursday – as part of a package aimed at easing the impact on the cost of living from the Iran war. Peppa Pig World, Alton Towers and Legoland are among the well-known attractions taking part.

Merlin Entertainments, which owns 20 venues, including Alton Towers and Legoland, has updated ticket prices to show ‘summer VAT savings applied’. Advance tickets for both parks now start at 29.75, down from 34.

Wiltshire safari park Longleat has also updated its ticketing system, with the discount bringing the cost of advance tickets for a family of four down to 122.30, a saving of 17.50.