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'Fake It 'Til You Make It' Gets Old

November 24, 2025

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The Wall Street Journal

Silicon Valley’s startup model encourages “a fake it until you make it” strategy: Pretend to be successful to attract the coders, venture capitalists and customers that bring actual success.

- By James Mackintosh

'Fake It 'Til You Make It' Gets Old

Nvidia shares finished lower Thursday even after its betterthan-expected results sent shares up 5% earlier in the session.

Artificial intelligence took the idea to an extreme, and investors are catching on.

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