Round the Swisst

The following morning in Gstaad, I got to experience a great annual celebration, which is loved by tourists and locals.

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Visitors began to pour into the town during the early hours of the morning, creating an instant buzz.

This was the start of the Zuglete, the procession of cattle from the mountains to the heart of the town.

A tradition kept for centuries to signify the return of the herds and herdsmen to the valley, thousands of people line the streets of Gstaad for a glimpse of cows, dressed in colourful floral headdresses, and goats that continually serve the area.

Such a day presents a lucrative opportunity for local businesses.

One woman I met had spent 30 years on the Landfrauen Saanenland selling items ranging from cheese to marmalade.

"I will not get rich with what I'm doing," she insisted.