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Mahindra to challenge IndiGo's trademark claim over SUV ‘6E’
December 08, 2024
|The Sunday Guardian
NEW DELHI Mahindra has announced its decision to challenge IndiGo's claim over the "6E" trademark in court, while moving ahead with branding its new Electric Origin SUV as "BE 6".
The company revealed the BE 6e and XEV 9e electric SUVs on November 26.
Mahindra has filed for trademark registration of "BE 6e" under Class 12 (vehicles), which forms part of its electric vehicle lineup.
The company clarified that the "BE" mark, representing its "Born Electric" platform, is already registered in Class 12 under Mahindra's name and is integral to the BE 6e.
هذه القصة من طبعة December 08, 2024 من The Sunday Guardian.
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