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World Cup to be a boon for flagging US tourism
November 21, 2025
|The Straits Times
International tourism to the United States could get a much-needed boost from the 2026 World Cup after a sluggish 2025, when visitors stayed away amid unease over President Donald Trump's trade policies and concerns about tighter border scrutiny.
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Foreign visitation to the US was down 4 per cent year to date through July, according to visa data from the National Travel and Tourism Office. Travel data company Tourism Economics projects a full-year decline of about 6.3 per cent in 2025.
That could reverse in 2026, when the world’s biggest sporting event is expected to draw over a million visitors as it kicks off across 16 host cities in North America, 11 of which are in the US, with the rest in Mexico and Canada.
The June 11 to July 19 event could account for roughly one in three additional foreign visitors to the US in 2026, Tourism Economics estimates.
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