Wedding memories in a snap

More couples are hiring wedding content creators who get candid photos and videos delivered within 24 hours

- Cherie Lok

Weddings in Singapore are not cheap. Often, these blowout celebrations consist of a standard litany of extravagances: hotel ballroom, garden solemnisation, rose-gold flower arch, thousand-dollar gown, dual-wielding photographer alternating between two cameras.

But wait. Those soft-light, low-saturation photographs will take months to arrive. And the video, filmed over the course of the day by a professional? Too landscape, too long and too formal.

Enter the wedding content creator. He or she sticks to you like another bridesmaid or groomsman, films almost exclusively on the iPhone and, most importantly, gets everything to you within 24 hours. After all, if it did not happen online, did it really happen at all?

The extra service will set you back by around $600 to over $1,000, though for Singaporean bride Elisha Beston, it was money well spent.

The 29-year-old theatre practitioner, who got married at Wheeler's Tropikana restaurant in May, hired Cloud Nine Stories to provide four hours' worth of coverage for $600.

To her, the feeling of reliving her big day the next morning was priceless. "There is a special, indescribable feeling that is strongest right after you are married. It's not the same looking at those photos and videos a month later, when though you're still happy, smiling and crying - the high has kind of dissipated," says the founder of Freddo Children's Theatre.

Even her husband, who works in sales and was initially ambivalent about the extra expense, could not stop watching the videos and agreed that it was the right decision.

She describes herself as someone who enjoys creating content casually, and over the course of her engagement, she accumulated a spreadsheet of 30 TikTok videos she wanted to reference for her wedding. So far, the 500 clips shot by her content creator have yielded 15 self-edited TikTok videos, a couple of which have racked up tens of thousands of views.