Water filtration firm, directors warned over unfair practices

Water filtration company Purexygen and its directors have been issued warnings by the Competition and Consumer Commission of Singapore (CCCS) for unfair practices such as making misleading claims on the health benefits of filtered water.

In a statement on March 21, the CCCS said it is reviewing the marketing practices, accreditation, certification, and health benefit claims made by water filtration system suppliers, as part of its ongoing market monitoring of the industry.

The commission investigated Purexygen – a company that supplies water dispensers, alkaline water filtration systems and maintenance system packages to consumers – under the Consumer Protection (Fair Trading) Act (CPFTA), and found that the company had engaged in unfair practices between September 2021 and November 2023.

During this period, the company had made misleading claims on the health benefits of alkaline or filtered water on its website and social media pages, such as how they can help prevent osteoporosis, acid reflux, blood pressure conditions and diabetes.