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Warabimochi gives snack lovers much to chew on

December 29, 2024

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The Straits Times

Singapore was mad for mochi in 2024, the craze sparked by the arrival in February of popular Japanese brand Warabimochi Kamakura.

- Tan Hsueh Yun

Warabimochi gives snack lovers much to chew on

Long queues ensued at its first shop at One Holland Village. The brand started opening more stores: at Takashimaya Shopping Centre and Taste Orchard, both in Orchard Road; Jem mall in Jurong; and Waterway Point in Punggol.

People found the common Japanese summer snack – made with bracken starch, cut into squares and coated with kinako (roasted soya bean powder) or matcha – irresistible. They slurped up the brand's drinks, with little blobs of wobbly mochi in them.

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