يحاول ذهب - حر
USTA Taps Creators to Draw Young Fans
September 05, 2025
|The Straits Times
The US Tennis Association (USTA) has launched a dedicated credential program for social media creators at the US Open as part of a drive to court younger audiences.
-
NEW YORK -
Roughly 50 creators spanning food and beverage, lifestyle, entertainment, fashion and family niches have been accredited and are producing content at the tournament, Jonathan Zipper, who oversees social media at the USTA, told Reuters.
"We have a wide array of creators generating organic content through their unique lenses," he said.
"They highlight all of the activities around the US Open, not just the tennis, which of course is the centerpiece, but we've built what is essentially a creator playground on the grounds.
"So why not open it up to more creators to come showcase the US Open and the sport of tennis?"
هذه القصة من طبعة September 05, 2025 من The Straits Times.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من The Straits Times
The Straits Times
STI slips 0.8% amid regional losses after US tariff escalation
Decliners beat advancers 440 to 209 across broader market
1 mins
October 14, 2025
The Straits Times
Resuming Kaiboy to pick up where he left off
Oct 15 South Africa Durbanville) form analysis
4 mins
October 14, 2025
The Straits Times
Recent incidents at mosques a reminder of how precious racial and religious harmony is
I was concerned after reading recent reports of disturbing incidents where suspicious parcels possibly containing pork were left at mosques ('Playing with fire': Suspicious parcels with meat sent to several mosques, Sept 26).
1 mins
October 14, 2025
The Straits Times
China's new export curbs may deal a heavy blow worldwide
Rules impact arms manufacturers in particular, drawing concern in Europe
3 mins
October 14, 2025
The Straits Times
Shanmugam to deliver ministerial statement on race and religion
Coordinating Minister for National Security K. Shanmugam will deliver a ministerial statement on race and religion when Parliament sits on Oct 14.
3 mins
October 14, 2025
The Straits Times
Pickleball Let's go with a bit more noise in exchange for a lot more life
Pickleball, once a niche sport, has surged in popularity across Singapore.
1 mins
October 14, 2025
The Straits Times
Construction High-tech precast factories supported through government schemes
We refer to the articles “Once touted as future of construction in Singapore, high-tech precast factories struggling” (Sept 20); and “Critical to communicate, standardise, review if S'pore wants to raise construction productivity” (Oct 5).
1 mins
October 14, 2025
The Straits Times
Work begins on HDB flats not announced for sale yet in Tampines and upcoming Berlayar estate
Hundreds of new HDB Build-To-Order (BTO) flats that have yet to be announced for sale are being built in Tampines and the upcoming Berlayar estate — a residential area being developed at the site formerly occupied by Keppel Club.
3 mins
October 14, 2025
The Straits Times
Poor Scotland have to be 'at a higher standard'
Scotland coach Steve Clarke was angered by his side's \"poor\" performance as they ground out a 2-1 home win over Belarus on Oct 12 to stay in contention for automatic qualification to the 2026 World Cup.
3 mins
October 14, 2025
The Straits Times
Girl, 15, among five caught vaping after feedback on hot spots
Following reports from the public, the Health Sciences Authority (HSA) identified vaping hot spots in Khatib, Yishun and Punggol and fined five people for vaping.
1 min
October 14, 2025
Listen
Translate
Change font size