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Swiss Hope Hosting Event Draws More Girls to Game

July 03, 2025

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The Straits Times

The traditionally green trams of Basel have been dressed in the purple and sky blue of the Women's Euro 2025 logo, while banners draped across buildings in the north-western Swiss city read "Welcome to the Summit of Emotions" — the tournament's slogan.

Swiss Hope Hosting Event Draws More Girls to Game

BASEL - The traditionally green trams of Basel have been dressed in the purple and sky blue of the Women's Euro 2025 logo, while banners draped across buildings in the north-western Swiss city read "Welcome to the Summit of Emotions" — the tournament's slogan.

About a dozen people watched a band perform at the city's Euro fan zone, but looked more like shoppers keen to escape the heat under the picnic table umbrellas than football fans.

Euro 2025 hosts Switzerland kicked off their tournament on July 2 against Norway in Basel, a city better known as the country's unofficial cultural capital with its scores of museums. The opener took place after press time.

While the sweltering heat and sold-out stadiums are early themes, the Swiss hosts are hoping the legacy of the tournament played out across eight cities over the next month will bolster female football in the country as Euro 2022 did for England.

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