One ring to rule them all

The day Aug 26 saw a fellowship of a different kind when Swifties across the globe zoomed in on one precious commodity: Taylor Swift's engagement ring.

- Joanne Soh

The American pop star's vintage-style rock is undoubtedly the one ring that rules over all celebrity engagement rings of 2025 - minus the death and destruction Gollum's prized possession caused in English writer J.R.R. Tolkien's The Lord Of The Rings trilogy.

Following the news that American football player Travis Kelce, 36, had proposed to his sweetheart of two years, the unique jewellery on the 36-year-old singer's ring finger immediately generated record-breaking searches.

According to American news site Page Six, quoting jewellery expert Laura Taylor of Lorel Diamonds, searches for Old Mine Cut diamonds rose by "almost 10,000 per cent overnight".

American news CNBC reported that shares of Signet Jewelers, the world's largest diamond jewellery retailer, spiked immediately following the engagement announcement even though Swift's bespoke ring was not from there.

Purchased instead from American jeweller Kindred Lubeck of Artifex Fine Jewelry in New York, it features a cushion-cut Old Mine Cut diamond, rounded at the corners, and bezel-set in a handengraved gold band.