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NFL spurs global push with Xmas games on Netflix
December 25, 2024
|The Straits Times
A pair of Christmas Day games on Netflix will help the National Football League (NFL) build on its international footprint, league officials say, as the most popular professional league in the United States hopes to harness the streaming platform's global appeal.
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The two fixtures - Kansas City Chiefs v Pittsburgh Steelers and Baltimore Ravens v Houston Texans - will be available to almost all Netflix's more than 280 million international subscribers.
While the games are in the US, the Netflix broadcasts are an extension of the American football league's push for global dominance.
Charlotte Offord, general manager for NFL Australia, expects fans in the growing Down Under market to tune in even though the games start in the early morning on the day after Christmas.
"The Netflix initiative is so great for us," she said.
"The nice thing about having Netflix live on Boxing Day morning is creating this new tradition. It's another tent pole moment on the NFL calendar for fans to really engage and lean into. And it's still a public holiday."
هذه القصة من طبعة December 25, 2024 من The Straits Times.
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