New private home sales down amid year-end seasonal lull

Sharp drop in Nov partly due to only 347 units - from one project - being launched

- Grace Leong Senior Correspondent

New private home sales pulled back sharply following October's blistering record sales, with only one new project launched in November.

Sales could remain subdued in December as the year-end seasonal lull sets in and developers hold off new launches for 2026, market watchers say.

Excluding executive condominiums (ECs), developers moved just 325 units in November, down from 2,424 units in October, which saw four major new launches. Year on year, new home sales are 87 per cent lower, based on data released by the Urban Redevelopment Authority (URA) on Dec 15.

The sharp drop is partly due to only 347 new units being launched - markedly lower than the 2,233 new units launched in October. A year ago, 2,871 new private homes were launched for sale.

November's sole and 2025's final new launch, the 347-unit The Sen in Upper Bukit Timah, sold 77 units at a median price of $2,339 per sq ft (psf), and accounted for nearly a quarter of all new private home transactions for the month.

Ms Christine Sun, chief researcher and strategist at OrangeTee - Realion Group, believes that buyers were attracted to the existing retail and dining amenities in the Bukit Timah and Beauty World area.