Case launches accreditation scheme for e-businesses to better protect consumers

e-CaseTrust recognises online shops that adopt fair trading, pro-consumer practices

- Colin Tan

Online shoppers can soon buy with the same confidence at an eretailer as they do in a brick-andmortar shop, if they are both Case Trust accredited.

Accreditation scheme e-CaseTrust is being rolled out by the Consumers Association of Singapore (Case) to e-commerce retailers that are also registered businesses in Singapore.

Lazada shoppers will be among the first to experience these Caseendorsed online outlets, as the shopping platform is working with the association to encourage its sellers to become accredited.

They will also explore ways to improve the visibility of these ebusinesses so that consumers can identify them easily.

The scheme should enhance consumer protection at online shops by recognising those that adopt fair trading and pro-consumer practices, such as transparent pricing, customer-friendly policies for handling disputes and complaints, and more means of making electronic payments, said Minister of State for Trade and Industry Low Yen Ling more secure A deeper dive into the criteria that are unique to the scheme includes ensuring that customers can review their selected items, confirm their transactions efficiently, and be provided a detailed account of their purchases.