Traditional Media and the AI Matrix in Geostrategic Communication

2025 is witnessing overwhelming changes in the geostrategic communication ecosystem.

- CHAITANYA K PRASAD

As a result, the ecosystem is finding it difficult to adapt to the new evolving dynamics, which time and again defy the laws of consistency, established norms and practices. The global communication process is in a state of constant flux and shifts leading communication practitioners to rethink and re-evaluate the content creation parameters.

Data management and information algorithms have today become the litmus test of survivability and sustainability. They have woven an intricate matrix linking human creativity and technology leading to a global communication order defying the set ground rules for data sovereignty, transparency and content creation. A new communication algorithm has emerged based on instant communication, multimode messaging and result-oriented outreach. The data push syndrome has led practitioners to rely on a 360-degree communication process, to weave in and integrate different forms and formats of information dissemination.