Embracing Holi with a splash of vibrant fashion

For generations, Holi has been synonymous with white attire, a blank slate waiting to be splashed with the festival's riotous hues.

- Ankit Jaipuria

But as Indian fashion evolves, so does the way we celebrate.

With India's textile industry employing over 4.5 crore workers, including 35.22 lakh handloom workers across the country and projected to reach $13.32 billion by 2029, the sector is at a crossroads—balancing heritage with sustainability, craftsmanship with innovation. Holi is now a playground for expressive fashion, where colours, textures, and conscious choices come together to create a modern interpretation of tradition.