The secrets to long-lasting fragrance

HAVE you ever walked past someone and thought, “Wow, their perfume is amazing’, or experienced that moment when someone leaves a room, but their scent lingers long after they're gone?

- GERRY CUPIDO

We all admire those who seem to effortlessly project their signature aroma. Yet, when you try it with your expensive bottle, your scent seems to fade in no time.

If you are tired of fragrances that disappear by lunchtime, here's everything you need to know before you invest in a pricey perfume.

The sillage secret

Projection (or sillage) is all about how your fragrance molecules diffuse into the air. Here is how you can stack the deck in favour of a strong scent cloud.

Look for heavy-hitter notes

Projection isn't always about how strong a note is, but how diffusive it is.

Certain ingredients naturally travel further and longer. Pay close attention to fragrances featuring these notes:

@ White florals: Jasmine, Tuberose, Gardenia, and Honeysuckle are famous for their natural ability to project and fill a space elegantly.

@ Resins and woods: Oud, Frankincense, and Sandalwood are dense and push out powerfully.