Industry says scientific innovation could reshape the tobacco landscape in South Africa

THE government in South Africa and elsewhere on the continent has been urged to consider scientific evidence and innovation when coming up with policies and regulations for the tobacco industry.

- TAWANDA KAROMBO

As experts highlight the dangers associated with tobacco consumption, players in the industry are pushing for the adoption and “proper regulation of smoke-free nicotine” products.

Industry players are basing their approach on scientific innovation and data pointing to tobacco harm reduction through adoption of what they are calling "safer nicotine products" that are smoke-free.

This comes at a time when smoking and tobacco consumption is on the increase across Africa, sharply contrasting other developed regions where trends are pointing to a decline in smoking.

Nonetheless, Branislav Bibic who is Philip Morris International vice president for Sub-Saharan Africa, on Tuesday said tobacco consumers in South Africa “are following global trends as they are embracing new” categories that are smokeless.