To boost fight vs counterfeiting - Online merchants pushing for stronger collaboration

Online merchants and brand owners plan to step up their collaboration against counterfeiting by amending an E-commerce memorandum of understanding (MOU) facilitated by the Intellectual Property Office of the Philippines (IPOPHL).

- LOUELLA DESIDERIO

In a statement, the IPOPHL said members of the E-commerce MOU are pushing to change the terms to factor in the broader objectives of the Internet Transactions Act (ITA) for a fairer and safer online space.

This was discussed during the recent annual review and assessment of the ECommerce MOU.

Under the E-Commerce MOU, the aim is to develop efficient takedown mechanisms by strengthening the coordination between brand owners and e-commerce platform members Lazada, Shopee, TikTok Shop and Zalora.

The MOU members are looking to expand the partnership by putting in place measures to strictly observe existing policy prohibiting prescription drugs from being made available for purchase online.