THE CAPACITY TO DREAM

ROSE TO THE OCCASION

- Rosemarie Bosch-Ong

In January 2015, Pope Francis delivered a pastoral message in Manila, urging Filipinos not to lose their capability to dream of others. He said, "Don't lose the ability to dream."

That message resonates deeply with me because I've always considered dreams more of a journey than a mere destination. This is why at Wilcon Depot, we savor and learn from every step, struggle, challenge, and victory that we encounter as we approach our dreams. At Wilcon, we never lose the capacity to dream, ever mindful of the goal as we build and launch one store at a time. Our dream is to help bring the Filipinos' aspirations for a better life to fruition. This is also the guiding spirit that spurs our #FlyingHighTo100 campaign. And now, as we open our 99th store, that dream—to reach the 100th establishment—is just a breath away.