SMC food, beverage arm to boost market dominance

San Miguel Food and Beverage Inc. (SMFB) is out to further reinforce its dominance in the beer and spirits markets this year

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SMFB director and chief operating officer for spirits Emmanuel Macalalag said the company could further expand the market share of Ginebra San Miguel, which currently stands at about 48 percent, through wider distribution and stronger marketing efforts.

“So if you talk about potential, there’s still really a good room for growth for Ginebra San Miguel,” Macalalag said during SMFB’s annual stockholders’ meeting yesterday.

“Now if you look at geography potential, the company has very good potential in Visayas and Mindanao where we are actually pushing for wider distribution and marketing of our brands there. In fact, last year, both Ginebra San Miguel brand and GSM blue performed quite well. They’re growing about 50 percent in terms of volume,” he said.