Our best books forward

QWERTYMAN - Now on its 76th year, the Frankfurter Buchmesse (FBM) – better known outside Germany as the Frankfurt Book Fair, the world's oldest and largest such event – ended successfully last Oct. 20 with a significant representation from the Philippines, which sent scores of authors, publishers, and book industry officials to the fair. All that was in preparation for FBM 2025, when the Philippines will be Guest of Honor (GOH), the country whose literature will be the focus of the fair's attention.

- JOSE DALISAY

You can think of the Frankfurt Book Fair as the Olympics of the global book industry, with over 200,000 participants (book industry persons and the public) representing over 100 countries. However, there are no prizes for Best Novel, Best Nonfiction Book, Best Children's Book, and so on. Everyone is effectively in competition with everyone else, but the real rewards are in the professional and personal connections made between and among authors, publishers, agents, editors, and translators at the fair, connections that materialize into deals for translation and publication rights. Although exhibited books can be sold at the close of the fair, the FBM isn't meant to sell books, but rights to books, for which it has become the world's oldest and largest marketplace. This means that, through the right contacts, Filipino books can be translated into and sold in French, Turkish, Spanish, and Urdu editions, etc., and vice versa.

Becoming GOH is a signal distinction – but it doesn't come free. Nations vie and pay for the honor, which this year went to Italy and in 2026 will go to the Czech Republic. I'm sure that there have been and will be more criticisms of our participation in Frankfurt, chiefly of the costs of our foreign exposure vs. the local promotion of our literature, but it's not a zero-sum game. We need both kinds of investments. We have impressive literary production from all over the country – much of it unknown even to ourselves – but we also need to share the best of it with the world, to raise their understanding of the Filipino above the stereotypes they know (Imelda's shoes, Manny Pacquiao, DHs, cruise ship crewmen, etc. – not all of them bad, for sure, especially our OFWs, but in need of context).