Max’s Group cautiously optimistic for future

Max’s Group Inc. (MGI) is cautiously optimistic for its future amid a challenging casual dining business environment.

- By RICHMOND MERCURIO

“As we move forward, we do so with a sense of cautious optimism, recognizing the changing world around us. Our goal is not just to grow, but to grow with discipline and purpose,” MGI president and CEO Robert Trota said during the company’s 25th listing anniversary at the Philippine Stock Exchange (PSE) on Tuesday.

Trota said that MGI has already proven its staying power and the group’s recent inclusion in Time Magazine’s 500 Best Companies in Asia-Pacific is further affirmation that MGI is “built to endure.”

“We are mindful that our success is intertwined with the heart of the Filipino families we serve. It is their trust that has fueled our first 80 years, and it is our responsibility to honor that trust by ensuring that Max’s Group remains a stable, welcoming presence at their table for generations to come,” he said.

Trota said that in the 25 years since becoming a public company, MGI has shown resilience in navigating the evolving preferences of more discerning consumers.