LESSANDRA REDEFINES AFFORDABLE PREMIUM LIVING FOR FILIPINO FAMILIES

Premium living should not be out of reach. That's the vision Lessandra brought to life during its grand launch, Live Up with Lessandra.

- By PAMELA IMPERIAL

Premium living should not be out of reach.

That's the vision.

Lessandra brought to life during its grand launch, Live Up with Lessandra. Held at the Brittany Palazzo in Villar City, the event marked the debut of a new kind of housing brand one that blends style, quality, accessibility, and affordability to redefine how Filipino families experience modern everyday living.

RAISING THE BAR FOR AFFORDABLE LIVING

Lessandra enters the market with a strong message: you don't have to compromise to afford a beautiful, secure home.

Carrying the tagline "Elevate Your Lifestyle Affordably," the brand promises more than just value for money-it offers a lifestyle thoughtfully designed around real needs and real aspirations.

Backed by the Villar Group's legacy of nation-building through real estate, Lessandra is positioned to be the next major name in housing. Villar Group Chairman Manny Villar, who delivered the keynote address, emphasized that this launch is part of a broader mission to uplift Filipino lives.