Jollibee’s Chickenjoy gets IPOPHL trademark seal

The Jollibee Group has marked another important milestone in strengthening its brand assets globally, with its Chickenjoy trademark officially recognized and declared a well-known mark (WKM) by the Philippine Intellectual Property Office (IPOPHL).

- By RICHMOND MERCURIO

Chickenjoy is the third Jollibee Group mark to be declared a WKM under IPOPHL’s administrative process for the declaration and creation of the register of well-known marks.

The first two marks recognized last August were the Jollibee Stacked Logo and the Jollibee Mascot, both significant assets in the group’s global brand portfolio.

The Jollibee assets are the first three marks ever recognized by the IPOPHL in the country.