Jollibee Group brands ranked among most valuable’

Three brands under Jollibee Group's portfolio have been ranked among the 30 most valuable brands in the Philippines by a leading global independent brand valuation company.

- RICHMOND MERCURIO

Jollibee, Mang Inasal and Chowking made it to Brand Finance's top 30 most valuable brands in the Philippines.

Jollibee ranked second with its brand value rising 51 percent to $2.3 billion.

Brand Finance said Jollibee achieved perfect scores in metrics on familiarity and recommendation, underscoring its exceptional brand recognition and consumer loyalty.

Mang Inasal and Chowking ranked 15th and 22nd in the list,  respectively.