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How PLDT-Smart digital program empowered farming venture of former employee

February 02, 2025

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The Philippine Star

In 2011, former corporate employee Wilmar Ompoc from Bukidnon decided to make farming his source of livelihood, developing a piece of land from his in-laws.

Without prior exposure to agriculture, Ompoc initially faced numerous challenges. However, through training sessions, Ompoc is now the producer of various commodities including corn, vegetables, rice, coconut and livestock.

One such training session was through the Digital Farmers Program (DFP) offered by PLDT, Smart Communications Inc. and the Department of Agriculture - Agricultural Training Institute Region 10 (DA-ATI 10), where Ompoc discovered how technology could simplify farming tasks and improve their yield.

Launched in 2019 with DA-ATI, the DFP is part of PLDT and Smart's efforts to promote inclusive technologies that enhance livelihood opportunities for farmers nationwide.

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