How PLDT Home and Netflix's New Partnership Impacts Home Entertainment

"We are living the dream — the future of home entertainment is now: It's unlimited, always on, always accessible and always evolving," stated PLDT Home vice president for digital products and services Evert Chris Miranda during the partnership launch of PLDT Home and Netflix held recently at the Mansion Sports Bar and Lounge in Makati City.

- By CHARMIE JOY PAGULONG

Noting how content consumption behavior among viewers has changed over the years, with streaming becoming more popular nowadays, Miranda said it is fitting that telco and streaming platform giants should join forces.

"We are the giants when it comes to digital services. So Netflix is the No. 1 platform globally when it comes to content and when you look at the library it's a lot, (they have) different genres and preferences. It's all there," Miranda told The STAR when asked about the importance of the joint deal in today's digital age.

"We also have to look at the changing behavior of customers," she continued. "They want on demand when they need it. Hindi yung parang linear yung channel yung pinapanood mo. So when we decided to partner with Netflix, we also looked at the customer when they consume entertainment.

"They really spend hours especially on weekends to watch their favorite shows. In fact, the trend is towards shows rather than movies. They want series. They do binge-watching all throughout the day or also on weekends.