GMA, Viva to set up music production firm

Broadcast giant GMA Network Inc. is putting up a joint venture with Viva Records Corp. (VRC) that would engage in music production, marketing and distribution, slated to operate next year.

- By ELIJAH FELICE ROSALES

In a disclosure to the Philippine Stock Exchange, GMA said it is establishing a joint venture with VRC for registration with the Securities and Exchange Commission (SEC).

The company will be owned equally by GMA and VRC, and will mostly work on music production, recording, marketing, promotion and distribution.

Likewise, the joint venture will engage in artist management and music publishing. If things go as planned, the company will go on business in 2026.