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Finding the heart in community building

October 24, 2025

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The Philippine Star

Profriends President Kathleen Choa shares a purpose-driven vision at the 2025 SHDA National Developers Convention

- By PAMELA IMPERIAL

Finding the heart in community building

(L-R) Carina Choa - VP for Finance Business Partner, Nieves Santos - Business Unit Head, Engr. Paulo Pe - ABC COO, Kathleen Choa - Profriends President, Cathy Choa, Laurence Pena - Profriends COO

At this year’s SHDA-DHSUD National Developers Convention, Property Company of Friends, Inc. (Profriends) President Ms. Kathleen Choa took the stage as one of the keynote speakers at the convention’s ReCalibrate session, where she delivered a resonant message titled “Finding the Heart in Community Building.” Her insights reflected Profriends’ deeply held belief that real estate goes beyond infrastructure—it is about shaping environments where families can truly belong, grow, and thrive together.

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