A GLIMPSE INTO THE FUTURE OF HONDA'S ELECTRIFICATION

The recently concluded Japan Mobility Show 2025 gave us a peek into Honda's plans for the near future. As Toshihiro Mibe, President and CEO of Honda Motor Co., Ltd., took the stage, there was a buzz of anticipation as the crowd was eager to hear about the brand's direction, particularly when it comes to electrification.

- Words and photos by CJ Lavares

Two things were clear - Honda intends to stand by its goal of achieving carbon neutrality by 2050 and the brand, with its next generation vehicles, intends to provide its customers with the "joy of driving," an uplifting feeling of excitement and exhilaration. Both notions were apparent given Honda's showcase.

During a roundtable discussion with the media, Toshihiro Mibe admitted that EV development globally has considerably slowed down. While projections may have been a bit off, Honda still plans to push BEVs as these will be significant movers in their quest for carbon neutrality.

In comes the Honda 0 Series, which took the main stage at the mobility show. The Honda 0 Saloon and Honda 0 SUV were already previously unveiled earlier this year with both seemingly quite close to being production-ready.

The real star of the show was the prototype of the Honda 0 α (alpha), which is touted as the “gateway model” of the Honda 0 Series. The exterior is both sleek and sophisticated, while maintaining that futuristic aesthetic that is consistent with the other vehicles in the lineup.