Zepto CEO Aadit Palicha accuses rival company’s CFO of smear campaign

Zepto CoFounder and CEO Aadit Palicha has accused the chief financial officer of a competing company of orchestrating a smear campaign against his quick commerce platform.

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In a LinkedIn post on late Sunday, Palicha, not taking names, alleged that the CFO of one of Zepto’s competitor firms has been reaching out to Zepto’s investors with unsubstantiated claims, distributing false financial data to journalists, and employing bots to spread negative narratives about Zepto on social media.

“Over the past few days, the CFO of one of our competitors has been trying to build a smear campaign against Zepto.

“Candidly, this episode is below the stature expected of the CFO of a high-quality company, and makes it obvious that they are starting to get nervous about how fast Zepto’s EBITDA is improving,” Palicha wrote.

Palicha outlined several key financial metrics and operational updates to counter misinformation.