Tamil Cinema Will Give A 1,000 Crore Film Soon

Since he is also a producer, Sivakarthikeyan is no stranger to number-crunching. The magic number that Tamil cinema is now hankering over is ₹1000 crore. He believes that a film cannot be approached purely in terms of hard numbers.

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"Like I said before, we did not think about the number Amaran would make while working on it. You cannot make a film like that. Apart from a good film, there are other factors, such as ticket pricing. I am not for increasing the ticket prices, but if we charged as much as in Bengaluru or Mumbai, Jailer would have easily crossed ₹800 crores, if not ₹1000 crores. So our films need more penetration in the Northern pockets to get to that number. The problem with that is that we usually sign four-week deals with OTT platforms after release. In cities like Mumbai, the multiplexes will screen your film provided it gets an OTT premiere eight weeks after theatrical release. If not for this conundrum, Amaran would have received a much wider reach in the Northern regions," he adds, elaborating that it would be wishful thinking to assume that one star and one big film is the solution. "It is not so easy to be pulled off by a single person. But I believe Tamil cinema is getting there, and the elusive ₹1