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Sadfishing for Sympathy
April 13, 2025
|The New Indian Express
The trend of sharing a sad tale online, intentionally or unintentionally, that elicits attention and compassion from others
The digital world is a maze. It has put our personal lives out there more than ever. Had an ugly breakup and put up a sad quote on Instagram? Went to the emergency room and posted a picture? Enter sadfishing-a trend that refers to social media users who exaggerate their emotional state online to generate sympathy.
The term was coined by journalist Rebecca Reid in 2019 after Kendall Jenner's emotional Instagram post about her acne struggles turned out to be part of a sponsored campaign.
Like catfishing, which involves faking an identity online, sadfishing refers to fabricating emotional distress on social media to get engagement or even influence. But in a world where mental health awareness is more critical than ever, the question remains: when does sharing struggles online become a cry for help, and when does it turn into emotional manipulation?
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