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Brands Ride the Spiritual Tide at Maha Kumbh
January 15, 2025
|The New Indian Express Mysuru
Reports estimate brands will spend ₹1,800-₹2,000 cr on ads during the event
FROM Reliance to Coca-Cola, major brands are capitalising on the Maha Kumbh wave as the 45-day mega event in Prayagraj is expected to draw over 40 crore people, making it the largest gathering in the world.
Industry reports estimate that brands will spend between ₹1,800 crore and ₹2,000 crore on advertising during the event. According to the Confederation of Indian Industry (CII), Maha Kumbh 2025 is projected to contribute nearly Rs 1.2 lakh crore to Uttar Pradesh's economy.
هذه القصة من طبعة January 15, 2025 من The New Indian Express Mysuru.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
هل أنت مشترك بالفعل؟ تسجيل الدخول
المزيد من القصص من The New Indian Express Mysuru
The New Indian Express Mysuru
Time for quick reset in India’s policies: Expert
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PM asks forces to firm up gains in Naxal areas with policy shift
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2 mins
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States oppose changes in MGNREGA in pre-Budget meet
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1 mins
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Can Shubman Gill in the blanks?
Batter has been subdued in recent times & will be hoping to regain mojo in ODI series vs NZ
3 mins
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3 mins
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Self-reliance is mantra for country’s prosperity: Shah
EMPHASISING the need to promote ‘Swadeshi’ and ‘Swabhasha,’ Union Home Minister Amit Shah on Saturday exhorted people to use local products and converse in one’s mother tongue at home.
1 mins
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