Rooted in Tradition

Drawing from mythology, nature, and indigenous craftsmanship, fashion designer Shravan Kummar's Amnaya is a celebration of India's textile heritage and the artisans who preserve it—all wrapped in a timeless golden-hour glow

- RESHMI CHAKRAVORTY

EAMLESSLY blending heritage craftsmanship with contemporary aesthetics, Hyderabad-based fashion designer Shravan Kummar has emerged as a visionary in sustainable fashion. His enduring commitment to reviving traditional Indian textiles and empowering artisan communities has set him apart in the world of couture. With a career spanning several decades, Kummar continues to redefine fashion by intertwining cultural preservation with modern design.

His work not only celebrates India's rich textile heritage but also champions the artisans behind the craft, ensuring their skills are honored and sustained for generations to come. One such example of his artistry is his latest collection, Amnaya. The designer says, "Amnaya is a timeless collection of wedding celebrations that honors heritage, heirloom, and the heart of tradition. Passed down through generations, each saree in this collection tells a story—woven not just in silk, but in memory and meaning. These ensembles are more than attire; they are cherished legacies, wrapped in love and nostalgia."

The collection is inspired by the concept of Swayamvara. Traditionally, this refers to a woman choosing her life partner. But in Shravan's interpretation, it's the saree that chooses the woman.