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AI to make India a global creative powerhouse: Govt
May 05, 2025
|The New Indian Express Bengaluru
WITH effective use of Artificial Intelligence (AI), India is poised to emerge as a Global Creative Powerhouse and hub, according to a media report presented by Union Minister of State L Murugan at the World Audio-Visual Entertainment Summit (WAVES).
Media and entertainment companies can not only increase their revenue by at least 10% but also reduce the input cost by 15% with the use of AI, says the report named 'A Studio Called India' prepared by Ernst & Young.
Officials said AI is expected to add value to the growth story of the media and entertainment sector. "The global media and entertainment (M&E) industry is undergoing a dramatic transformation, driven by the proliferation of AI. From content creation and curation to monetisation and distribution, AI is becoming an integral part of how stories are told and consumed," reads the report.
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The New Indian Express Bengaluru
India's chess World Cup campaign over
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3 mins
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ALSO IN TOP COURT
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Israeli attack kills 1, injures students; hits Hezbollah site
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Struck by Naxals’ bullets, he fought till the end
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Rinku ends TN's bid to qualify for quarters
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Russian drone kills 25; Kyiv asks Vatican to formalise role in child-return efforts
A large Russian drone and missile barrage on Ukraine’s western city of Ternopil killed at least 25 people, including three children, authorities said Wednesday, as President Volodymyr Zelenskyy arrived in Turkey in search of diplomatic support for his fight against Russia's invasion.
1 mins
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