THE PRÊT PROJECT

Delhi designer Amit Aggarwal on his contemporary prêt line relaunch, the first dedicated brand store and what lay behind the striking installation at India Art Fair.

- MANU VIPIN

AMIT Aggarwal doesn't do basics. Even his idea of everyday dressing comes engineered. Over the years, the Delhi-based couturier has built a reputation for sculpting polymers, bending Banarasi silks into futuristic forms, and treating textiles like architecture. Now, with the relaunch of 'AM:IT', his contemporary prêt line, Amit sharpens that vocabulary for real life. The couturier talks to TMS about the relaunch, the first dedicated brand store, and the inspiration behind his installation at the India Art Fair.

Why relaunch 'AM:IT' now?

Over the years, both couture and prêt have evolved steadily, and I felt it was the right moment to articulate their relationship more distinctly. There has been a shift in how clients engage with fashion today. They are looking for depth, longevity and design that fits naturally into their lives. Hence the relaunch.

How has your understanding of prêt evolved since you first introduced it?

Initially driven by instinct and exploration, my approach to prêt has evolved into a more structured focus on balancing comfort, function, and everyday practicality.